Our Story

Our Story

In 2012, Longe Optical became part of the Sweet Family of Companies, having been purchased by Sweetwater Sound owner, Chuck Surack. Since then, the Sweetwater mentality of doing the right thing, every time, has been applied to every aspect of how we treat our guests. 

Serving our community since 1949.

History of Longe Optical

From our original lab on Wayne Street to today's high-tech digital lab, Longe Optical is constantly raising the bar by delivering the highest-quality service, the best selection of designer frames, and the most knowledgeable independent optometrists and staff members you'll find anywhere! In addition, we pride ourselves on providing a friendly and personalized level of service that is missing from many of today's big-chain eyeglass stores. We stand behind this promise with our "One-year Worry-free Guarantee" that ensures a completely headache-free experience.

Always Free

No matter where you purchased your glasses

 

Free Cleaning

Free Adjustments

Free Basic Repairs

High-tech labs

In 1949, founder E. J. Longe revolutionized the eyewear buying experience by offering the area's first same-day service and glasses at unheard-of prices. Today, Longe is once again reinventing what you've come to expect from glasses with our on-site digital lab. Our goal is to provide our customers with the best lenses you'll find anywhere!

We produce all of our HD digital lenses right here in Fort Wayne. We were the first, and are still the only, optical company making digital lenses in Fort Wayne. While most other optical retailers receive their lenses from labs hundreds of miles away, you can know that your lenses are always being made right here in your backyard. Our laboratory technicians average over 20 years of experience and are skilled in creating customized high-definition lenses.

 

Giving back to our community

We believe it's critically important to support and give back to the Fort Wayne community. We frequently perform free vision screenings for schools and nonprofit organizations to ensure that everyone has access to the best-quality vision care.

In addition, we donate thousands of dollars worth of gift certificates and products to local nonprofits for use in silent auctions and raffle drawings. We sponsor youth baseball and softball organizations throughout the city. And for four years, we were the primary sponsor of the Fort Wayne TinCaps Reading Program. 

Feedback from our
valued customers:

  • “Staff was very friendly and helpful. Welcoming enviornment.”

    Joseph J.

  • “Amazing Staff. The best technology I’ve ever seen. Great selection of frames and quality of lenses. Overall the best experience I’ve had getting glasses.”

    Kent S.

  • “Very good. Friendly people. Helpful. Enjoyed talking with the associates.”

    Bill M.

  • “Great! Very helpful staff. Selection of frames was great-had several good choices quickly.”

    Mark B.

  • “Wonderful! From start to finish. Great Staff… Quick service… Glasses were ready in less than 1 week.”

    Donna E.

  • “Very welcoming, pleasant, friendly and laid back. The whole staff was great. I will definitely come back.”

    Bob A.

  • “A+!! By far the best pair of glasses that I have had in 20+ years. I have many vision issues—
    staff listened and produced! Thank you!”

    Tim B.

  • “Great, very welcomed. Everything was explained very well and clearly.”

    Radamez R.

  • “Wonderful! I was very happy with the service.”

    Rachel M.

  • “Very Positive!!! The Doctor was very thorough. The entire experience was comfortable and fun. The staff were delightful to work with.”

    Leanne M.

  • “Friendly Staff and Doctor. Great hours. I liked the equipment that was used on my eyes.”

    Charles L.

  • “Very positive and thorough. I am pleased with my glasses. Great suggestions were made on style.”

    Donna R.

  • “Smooth transaction from the eye exam to choosing the best pair of glasses. Efficient and hardworking staff.”

    Raymond T.

  • “No waiting, helpful as soon as I entered. The staff was very polite and made me feel comfortable.”

    Peggy P.

  • “Very good, comfortable. The associates made us feel welcome. I really liked the doctor, she was so informative.”

    Shanna S.

  • “My experience was great. the place was very clean and the staff was very nice. I have already told my family about the store.”

    Okethia A.

  • “My exam was excellent. The whole staff helped pick out the perfect frames. They were great with making sure the fit was right.”

    Patti O.

  • “My experience was the best ever. The Longe team of ladies were fun and faulous. They helped me pick out glasses that look good on me.”

    Sonja J.

  • “Great!! The sales associate was knowledgeable, professional, and friendly. Went out of her way to make my visit perfect!”

    Jan B.

  • “Outstanding help from everyone. All were professional but fun to work with. I could not have had a better experience.”

    Pam H.

  • “Very pleasant! Everyone seemed to be very professional.”

    Tim E.

  • “I was very impressed by the friendly and helpful staff.”

    John N.

  • “Great! Everyone was really nice and helpful. No problems getting the right prescription and frames.”

    Jill H.

  • “Very good and informative. The doctor took his time and explained why I really might not want progressive lenses. He was right.”

    Brian B.

  • “I visited the Longe Optical on Jefferson and I just wanted to say that I had an awesome experience through the entire process. Everyone was just awesome!”

    Richard D.

  • “Everyone was so nice and helpful. From the Dr. to the young lady who helped me pick out the right glasses! Best experience ever getting glasses!”

    Michelle B.

  • “I had looked elsewhere for frames and couldn’t find any I liked. The staff was so helpful and patient in helping me find a pair. I will go to Longe again.”

    Janet M.

  • “Very professional and relaxed atmosphere. I thoroughly enjoyed trying on frames and appreciated the honest feedback!”

    Sonya H.

  • “WOW! From start to finish the associates did whatever it took to get my vision back on track.”

    Mark G.

  • “The doctors always make you very comfortable and at ease as they examine and fit your glasses. Always a pleasure!”

    Jack B.

  • “Outstanding experience! Greeted immediately. Friendly, helpful staff.”

    Beth P.

  • “Sales associate was very helpful and she knows her job very well.”

    Dana H.

  • “Everyone was extremely helpful and nice. Love both pairs of glasses. Was extremely pleased.”

    Michelle B.

  • “A very pleasant experience from a knowledgeable staff. They also assisted me with future eye exams with a specialist. I will be back.”

    Richard F.

  • “Staff was very friendly and helpful. They helped me find a pair of glasses that I would never have picked out myself – THANK YOU!”

    Laurie L.

  • “I really liked the personal touch during shopping for new frames. Had great feedback on what worked or didn’t and love what everyone helped me pick out.”

    Dominique B.

  • “Pleasant experience. The staff was very friendly. All the options were explained, and I felt I received a thorough eye exam.”

    Kelly Y.

  • “Everyone at Longe was very friendly, helpful and performed their duties in a professional matter. I definitely will return for eye care.”

    Helen H.

  • “All your people were friendly and helpful.”

    Brent C.

  • “Everyone was really nice.”

    Scott H.

  • “Very professional office. Felt the Dr. was informative and caring.”

    Diana W.

  • “I have been coming to Longe Optical at W/J for several years and have always been satisfied.”

    Thomas S.

  • “Friendly staff. Thorough eye exam. Staff was helpful in choosing frames. My prescription sunglasses are very clear and comfortable.”

    Marilyn G.

  • “Very convenient location. Great staff and doctor. Great prices on exams and glasses. Will recommend to the people I know.”

    Elizabeth L.

  • “Very Nice. I enjoyed going there for eye care. The staff was awesome! Very helpful.”

    Mike D.

  • “The doctor and staff did an exceptional job.”

    Cheryl D.

  • “Fantastic customer service and experience. The team made the process of replacing a pair of lost glasses simple. Even offering to have them sent to another location closer to my office”

    Dena J.

  • “Very Pleasant, we felt welcomed. Staff was very professional and thorough.”

    Allene H.

  • “I have been using Longe for quite some time. They are very good and efficient.”

    Stephen M.

  • “It was very pleasant; very friendly, polite people. Professional, lovely atmosphere. Thorough and answered all of my questions. Efficient.”

    Lynda S.

  • “Staff was very accommodating and helpful. They explained the Clear Vu Experience. I was pleased with their passion.”

    Jane E.

  • “Perfect- on time, courteous, prefessional, helpful.”

    Lynda V.

  • “Very Professional but also personal. Loved the interaction I had with the staff. Good recommendations, excellent doctor too.”

    Gordon M.