Our Story

Our Story

In 2012, Longe Optical became part of the Sweet Family of Companies, having been purchased by Sweetwater Founder and CEO, Chuck Surack. Since then, the Sweetwater mentality of doing the right thing, every time, has been applied to every aspect of how we treat our guests. 

Serving our community since 1949.

History of Longe Optical

From our original lab on Wayne Street to today's high-tech digital lab, Longe Optical is constantly raising the bar by delivering the highest-quality service, the best selection of designer frames, and the most knowledgeable independent optometrists and staff members you'll find anywhere! In addition, we pride ourselves on providing a friendly and personalized level of service that is missing from many of today's big-chain eyeglass stores. We stand behind this promise with our "One-year Worry-free Guarantee" that ensures a completely headache-free experience.

Always Free

No matter where you purchased your glasses


Free Cleaning

Free Adjustments

Free Basic Repairs

High-tech labs

In 1949, founder E. J. Longe revolutionized the eyewear buying experience by offering the area's first same-day service and glasses at unheard-of prices. Today, Longe is once again reinventing what you've come to expect from glasses with our on-site digital lab. Our goal is to provide our customers with the best lenses you'll find anywhere!

We produce all of our HD digital lenses right here in Fort Wayne. We were the first, and are still the only, optical company making digital lenses in Fort Wayne. While most other optical retailers receive their lenses from labs hundreds of miles away, you can know that your lenses are always being made right here in your backyard. Our laboratory technicians average over 20 years of experience and are skilled in creating customized high-definition lenses.


Giving back to our community

We believe it's critically important to support and give back to the Fort Wayne community. We frequently perform free vision screenings for schools and nonprofit organizations to ensure that everyone has access to the best-quality vision care.

In addition, we donate thousands of dollars worth of gift certificates and products to local nonprofits for use in silent auctions and raffle drawings. We sponsor youth baseball and softball organizations throughout the city. And for four years, we were the primary sponsor of the Fort Wayne TinCaps Reading Program. 

What our valued guests say

"I appreciated the climate of the whole place. It was a pleasurable experience all around. I would absolutely visit again. The entire staff was cheerful and had great customer service."

—Ingrid L.

"Everyone was super welcoming & friendly the moment I walked in. I felt like I was shopping with a good friend. I would definitely come back and I strongly encourage everyone to visit you!

—Nicole B.

"Fantastic customer service and experience. The team made the process of replacing a pair of lost glasses simple. Even offering to have them sent to another location closer to my office."

—Dena J.

"It was very personable and friendly. I went in to see if they would tighten my son’s glasses (we were not patients) and ended up switching all five of us over to Longe Optical.

—Teri S.