Tag: digital

Protecting Your Eyes from Blue Light — Why Quality Matters

Posted on August 6, 2020

Have you heard different terms thrown around for “blue light” protection and wondered what the difference is between these terms? Have you wondered if blue light is even harmful to your eyes?

A lot of optical companies refer to the coating they use to protect against blue light with their own branded term. Here at Longe Optical, we utilize the ZEISS DuraVision BlueProtect on our opticals. This coating has been specifically developed for people who spend a lot of their time indoors and are exposed to blue-violet light from LED light bulbs, TVs, computers, and tablets. For example, if you work at a computer for long periods of time your eyes would definitely benefit from this product.

We can also add an anti-reflective layer on the back of the lens to reduce the indirect light reflected into the eye. This allows our technology to block UV rays coming into the eye from all directions.

All digital devices emit blue light, a low wavelength, light energy light that can potentially damage your eyes over a long period of time. Although there is an element of blue light that we’re exposed to on a regular basis, for example from the sun, the concern with digital devices comes from their close proximity to users and the amount of time they’re used. Although not all blue light is bad, overexposure can lead to things like digital eye strain and retinal cell damage that can increase your risk for issues like macular degeneration. It’s important to know what blue light protection you are purchasing because not all blue light protection is the same. If your glasses aren’t protecting against the right kind of blue light or if they have a cheap coating, they won’t effectively protect your eyes.

Make sure to check out Longe Optical’s unique ZEISS DuraVision BlueProtect lens coating! Adding this feature to your lenses can ensure you have comfortable vision, even when there is a high level of blue light present. This BlueProtect filter reduces portions of the blue light spectrum from reaching your eyes, and many eyeglass wearers with the BlueProtect report greater visual comfort thanks to this coating.

Find Your Personal Style

Posted on July 31, 2020

At all five of our Fort Wayne locations, you’ll find friendly, experienced, and stylish opticians ready and eager to help you find your own signature style. We believe not only are perfectly-fitting, vision-correcting eyeglasses essential to our overall health, they are a fun fashion accessory just as important as your favorite piece of jewelry. So many people wear glasses on a daily basis, and we feel everyone should be comfortable and see optimally every time they put them on.

At Pine Valley Longe Optical, our team of opticians — Sydney, Ceirah, and Emari — all love helping guests pick out a new pair of glasses! Our opticians want to help them not only find a pair that fits correctly, but one that appropriately matches their personality. And fortunately, all three of these ladies have great taste and expertise in frames and offer some of their insight into the best brands and tips for wearing a pair of glasses!

Sydney personally enjoys the Maui Jim sunglasses collection. One year she bought a pair for a family member as a Christmas gift, and now her entire family is hooked on the brand. Maui Jim is one of the premier brands in sunglasses, utilizing high-quality materials and craftsmanship. They back their product with a 100% guarantee that you won’t squint when you’re wearing them and their models have 100% UV protection, customizable lenses in different colors, and come with great customer service.

When helping guests, Sydney loves fitting the brand Masunaga. She looks to make sure that a guest’s glasses are centered, and they rest comfortably on the bridge of the nose when fitting them. She also considers the style of the person who walks in and often offers an option or two to the guest that is nothing like what they are currently wearing, giving the guest a new perspective. Although the guest might stay with their same style, more often than not they enjoy the look of the new style and will go with Sydney’s recommendation.

Ceirah is also major Maui Jim fan, but her favorite brand for opticals is Dutz, created and designed in Holland. She is fond of their durability (they are made of the same metal found in iPhones), their status as hypoallergenic, with lightweight and cool, funky styles to pick from. When fitting a customer for glasses, she places a heavy emphasis on comfort, ensuring the glasses fit the way the brand intended.

Emari enjoys the Garrett Leight and Mr. Leight collections based out of California because of their unique round frame options. When fitting other people, she often considers the eye color of the customer and then picks a frame that complements it. For example, if someone has brown eyes, she may look for olive-toned frames to match.

With so many frame and lens options and combinations available for your digital prescription, the process can be overwhelming, so Emari and her team hand-select several choices for each guest to help narrow it down.

Ensuring 100% guest satisfaction is the goal of every Longe Optical team member, so stop into any Fort Wayne Longe Optical today and our team members will be delighted to help you find your new favorite pair of glasses.